BRAND: SASKO QUICK TREATS
With the increasing popularity in the home-baking market, Sasko Quick Treats were looking to create an innovative experiential platform for the audience.
Numerous cake related brands and bakeries were present – and the participants were bound to try a lot of samples.
We divided the Sasko area into 4 sections: a live baking demo section of the various Sasko Quick Treats by a celebrity chef; a decoration area where participants could add their own toppings to freshly baked treats; a packaging area for later consumption or to give to someone; and lastly a Liqui-Fruit juice stand to quench the participants’ thirst. Patrons would visit each section according to the baking cycle.
5000 Quick Treats products were decorated and packaged during the event – this works out to 277 treats being handed out every hour! The ‘cherry on top’ to this solution was the Design Innovation Award which Sasko received!