PICK N PAY SMART SHOPPER UNIVERSITY SIGN-UP DRIVE 2017-03-24T13:34:36+00:00

SMART SHOPPER  UNIVERSITY SIGN-UP DRIVE

CLIENT: PICK N PAY
BRAND: SMART SHOPPER

Brief

PnP’s increasingly popular Smart Shopper loyalty program identified the need to build relationships with the student market for long-term brand loyalty benefits by signing up students onto the Smart Shopper program.

Insight

Students live a complicated life and communication needed to be direct and simple. A ‘real’ incentive to sign-up needed to be offered to students who also spend most of their time on campuses.

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Solutions

Brand Ambassadors were placed at 18 Universities and 40 campuses across SA to directly sign-up university students onto the Smart Shopper program. An instant gratification was offered with each Smart Shopper card being pre-loaded with 1000 Smart Shopper points which students could immediately use upon signing-up.

Results

Over 92000 university students signed up during the campaign with a ‘hit rate’ of 250 sign-ups per hour!

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